Who am I ?

My name is Alex Garcia, and I am a creative and energetic product and category manager with more than 12 years’ experience managing complex retail projects for FMCG brands.

I am currently the Partnerships Director for Stryke, a brand discovery platform that seeks to introduce and encourage Stryke users to try new brands. Stryke’s goal is to connect users with cool and exciting brands they might not have previously heard of. As part of my role, I source and onboard new vendors that align well with the Stryke brand; I design and execute user acquisition strategies; create branded and co-branded content for social media; and explore and negotiate new partnerships that accelerate growth for the start-up.

I am also the Managing Director and COO for Gentlemen Who Brunch, a luxury fashion brand for men that will launch end of 2025. I have over 10-years- experience in sourcing, manufacturing, and product development for the largest retailers in the UK, Europe and ANZ. If you have ever shopped at ASDA, Coles, Woolies, John Lewis, Wilko (RIP), Sergent Major, DPAM, or El Corte Ingles, odds are you have bought (or at least seen) one of my products.

I have a strong background in sales, marketing and ecommerce, and have held direct responsibility for the category management of non-textile sales for two major French fashion brands. 

I am also the Hong Kong chapter leader for Room to Read, and a former Girl Guider for the 32 West Kowloon Girl Guides.

Past experience also includes working for the Trade Commission of Mexico, the Utah Governor’s Office for Economic Development, the Pan-American Games, and the Bidding Committee for the 2nd Youth Olympic Games “Guadalajara 2014”.

I care deeply about sustainability and capitalism, childhood development, social justice, poverty alleviation, and women’s socioeconomic empowerment. I have strong ties with her community and have served on several NGOs fundraising committees in HK, focusing on grassroots fundraising and awareness campaigns targeting homelessness, menstrual poverty, mental health, and girls’ education and development.